A powerful optimization plan must include three main components: onsite SEO, social media marketing and backlinks. This short article will focus on the subject of backlinks and how they can be used to propel your website up the internet search engine rankings and widen your exposure.
What’s a backlink?
A backlink is just a hyperlink from an additional source which points straight to your website or webpage. To help me explain this further I really could add a link to Wikipedia from this article. If you had been to click this link you would be directed to Wikipedia and away from my website. In doing this I’ve provided Wikipedia with a backlink. Similarly, if Wikipedia was to include a link to my website on one of their webpages they’d be providing me with a backlink. Backlinks can come from a number of sources and we shall explore some of the very commonly used techniques later in this article.
Why are backlinks important?
Backlinks provide two main benefits for your website: firstly they help to boost your internet search engine rankings, and secondly they give additional exposure and access to your website from external sources. Let’s look at each of these benefits in more detail.
Backlinks act like votes in they indicate to the search engines that the hyperlink provided must result in something of value and interest. A backlink is actually a means for others to say they like everything you have to offer. If you wrote an article that I felt would benefit my website readers I could choose to link to your website. If other webmasters read your article and also link to it you will quickly have multiple websites all linking to the exact same page in your website. If this happened over and over again from a variety of websites it’d indicate to the search engines that the associated with page in your website must contain something that many other websites consider to be of value.
The more votes (backlinks) you’ve the most popular your website will appear to stay the eyes of the search engines. However, it’s not only the total amount of backlinks that is important it can be the caliber of the origin it’s coming from. In the same way they’d take other voting situations, probably the most authoritative, powerful, influential and credible the voter could be the more beneficial the vote is to the recipient. One backlink from the well respected source can often be more valuable than many from poorly respected sources.
Backlinks are always considered with regards to internet search engine optimization however there is also another important benefit which is often overlooked and the relevance of which can be typically underestimated. If you can create various backlinks from various external sources which are typical pointing straight to your website you’ve a whole lot more chance to be found.
If I were to browse Facebook I could come across a page I like and subsequently I could check out their website. I really could be discussing something on a community and read a fascinating comment from somebody who has a link to their website within the text. As their comment seems interesting I could check out their website. Therefore, backlinks not only improve your internet search engine rankings by also allow you to promote and emphasize the value and quality of your website to a much wider and far reaching audience.
What factors influence the caliber of a backlink?
As previously stated the caliber of the backlinks you aim to achieve should really be a high consideration when implementing your backlink strategy. In the great old days of poorly functioning search engines, which were way too an easy task to bamboozle, the more backlinks you had the higher you ranked. It was more or less as simple as that. However, with the search engines’ever evolving within their power to sniff out this kind of behavior nowadays there are several factors to consider when adding a fresh backlink to your website. Ultimately most of the backlinks you add should really be from good quality websites and be varied within their source and link location. It can be important your backlinks look natural within their source, anchor text, link location and frequency they’re added.