In search engine optimization (SEO), one of the most important things to complete is acquire backlinks. Backlinks are only inbound links from other websites to your website. They’re important for a lot of reasons, but did you know that backlinks can serve different purposes? Below I will discuss the most important purposes for acquiring backlinks.
Often people are very focused on the best way to obtain one-way links in order to boost a site’s Page Rank (PR) that they forget a very important purpose behind the backlink. Indexing frequency pertains to how often a search engine spider visits a site. The sole proven method for creating more frequent visits by spiders is to have a lot of inbound links. As most people know, the search engines come to your site by following links from other sites. The more links you’ve via other sites , the more often they will come. Therefore, with regards to indexing frequency, the more total links one has the more the spiders will come. What this implies is that there is still reason to obtain as numerous “whatever” links as possible buy backlinks They don’t really have to be related, or one-way. Unrelated reciprocal links which can be’follow-able’will serve this purpose well. That is not to say that is all you want to do. (SIDEBAR – Watch out for’no-follow’links. They’re useless because the SE spider won’t follow it. It serves no purpose for SEO. Always maintain your listing of links and watch the ones that CHANGE to no-follow later. This is actually the new trick; offer do-follow links at first, then change them to no-follow later.)
This concept is frequently misunderstood. Google is the sole search engine for which page rank matters at all. The key thing to know is that Page Rank has little regarding where the site will rank on the Search Engine Results Pages (SERPs). It is rather a cumulative ranking based on other sites that link to your site. Page Rank affects page rank. The more higher-page-rank sites link to you, the bigger your page rank can get. But… what exactly? This doesn’t directly impact your SERPs. However, to construct page rank you’ll need to find quality one-way links which have high page rank. So for this purpose , specifically targeted links are necessary.
For the last two purposes, related content is not to important. It is, however, extremely important with regards to SERPs. This has regarding where your site ranks in the search engine for specific keywords. It is the ultimate goal of SEO in the first place. Having good links from sites with related content affects SERPs more than anything else with regard to linking. Having one-way, contextual links work best for this purpose. A link via an “Authority” site of related content is supreme. Never mind dozens of offers to submit one to 1200 directories, or get 1000 blog comments and social bookmarks for you. That kind of rubbish “may” help with indexing-frequency, but certainly not SERPs. Only top quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are difficult to obtain, but just a few of these may create a great difference.
So, when evaluating your SEO link campaign, you’ve to understand that you are able to do many things as long as you understand the purpose of what you are doing. Acquiring a lot of random directory links and reciprocal links will increase spider visits. Seeking out high Page Rank sites may help enhance your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites may help enhance your SERPs. That’s all there’s to it; easy, right? Not really.