Twelve Points to Consider Before Hiring an In-House Search Engine Optimization (SEO) Consultant

Whenever a Small, medium or big sized business needs a reliable search engine optimization (SEO) consultant, you will find four solutions:

1 – Assemble a group of in-house webmasters, programmers and marketers to do the job.

2 – Contract the task to a specialized SEO company.

3 – Post an advertising to hire an SEO consultant to work as an employee in the company.

4 – Get an in-house SEO consultant from a specialized company to work well with their staff without being an employee.

So, what is the best selection for your company? There are many points to consider before taking your decision.

1 – Assembling your in-house team of webmasters and marketers will never work: From my long experience, assembling a group of in-house webmasters, programmers and marketers to do the job will never succeed as not one of them has enough experience in optimization. Moreover, they cannot realize what are the challenges they are up against or the hidden problems where their website is suffering.

2 – Applying the most effective SEO practices: When starting any online project, the in-house SEO consultant will continue to work along with your managers to make sure that the Best SEO Practices are applied to every project, which will ensure it is much faster to truly get your new web pages and other internet promotional advertisement to the very first pages of Google and other major search engines.

3 – SEO training seminars and workshops: An in-house SEO consultant will have the ability to arrange SEO training seminars and workshops for different departments and different degrees of employees on the best way to apply and are the Best SEO Practices atlanta divorce attorneys online project.

4 – Getting more profitable and productive ideas: The daily discussions and the direct communications between an in-house SEO consultant and the business administrators, managers, directors, programmers and webmasters will spark many new ideas on both sides. An easy idea or a suggestion in such an atmosphere may make a huge difference in starting a new campaign or modifying and existing one to become more profitable.

5 – Creating the most SEO friendly websites: An in-house SEO consultant will have the ability to work quicker along with your managers to apply any necessary modifications or redesigns to your websites to be able to convert them into the most SEO friendly websites in the shortest possible time and with the least efforts. This will ensure that your websites will rank in the very first pages of Google, Yahoo, Bing and other major search engines in the shortest time.

6 – Detailed SEO audit: working with your webmasters and programmers, an in-house SEO consultant can quicker perform detailed SEO audit to list all of the points that want correction or modification in your website and in your different online advertising campaigns.

7 – Selecting the most truly effective and profitable keywords to utilize for optimization: Having an immediate contact along with your staff in numerous departments will enable the in-house SEO consultant to complete the method of selecting the most truly effective and profitable keywords very quickly, so the complete means of optimization will start quickly and become more effective and productive.

8 – Adding social media marketing as a built-in part of your web marketing strategies: The in-house SEO consultant may have an immediate relationship with a few selected employees in numerous departments to train them on the best way to establish a solid presence in numerous Social Media platforms. Maintaining a healthier presence on different Social Media platforms is an expensive and time-consuming process. Having the in-house SEO consultant start and only supervise the selected company employees doing the daily Social Media Marketing activities will significantly reduce the price mixed up in process.

9 – Publishing press releases: Being in direct contact with various degrees of administration, it’s easier for an in-house SEO consultant to get dozens of ideas for new press releases every week. They can coordinate and publish many press releases on a monthly basis to advertise the products and services of the business, enhance branding and create countless high quality back links which will post the positions of several keywords to rank in the very first pages of Google, Yahoo, Bing and other major search engines.

10 – Blogging: An in-house Consultant may have better chances to obtain many blog posts from different departments to post in the business blogs every week. Some other SEO company will not take the same position to get hold of different experts in the business to create blog posts. Every well crafted and optimized blog post is a tool and a testimony for the company. Blog posts can provide countless high quality back links along with promoting the products and services of the company.

11 – Saving your time and money wasted on interviewing and hiring: Hiring a skilled SEO consultant is not an easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers usually do not have enough knowledge allow them to grab the most qualified candidates. On one other hand, getting an In-House SEO Consultant from a specialized SEO company will ensure having a skilled consultant without wasting any amount of time in the hiring process.

12 – Full-time or part-time: An In-House SEO Consultant from a specialized company could work 1 or 2 days per week, 1 or 2 days each month or five days a week. Depending or you needs and the turnover of one’s online projects, the in-house consultant could work 1 or 2 days in seven days, five days the a few weeks and one day in the following week. This gives you flexibility that will be not necessarily possible when you hire an employee and save your business a lot of money when there is very little work for an SEO consultant.

In Conclusion:

Hiring a reliable SEO consultant is never easy especially if the hiring managers are not proficient enough in SEO to identify and pick the most effective candidate.

An in-house SEO consultant will continue to work wonders for just about any business website by establishing clear standards for the Best SEO Practices in most company departments involved in the process of launching, modifying, improving and maintaining the many websites of one’s company.

Getting an in-house SEO consultant from a specialized SEO company is the most productive and cost-effective option. Many companies have realized the value and the price savings involved in getting an In-House SEO Consultant. These companies have achieved their goals in getting higher returns on the investments in web optimization and internet marketing.

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