The success of social media marketing marketing lies in the right mixture of fruitful strategies. The wrong combination only will reduce the traffic from targeted customers rather than attract them. If you devise your social media marketing strategies such as for instance social media marketing optimization on the cornerstone of current trends, you can increase profits and use social networking sites effectively for marketing. Here would be the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
According to the research reports, the use of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest continue to be popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the present scenario. Instead, check for the sites which are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or just daily offerings of deals are regarded as a strong method to attract a large quantity of targeted customers at a time best smm panel india. The study report says that around 80 percent of marketers are not interested in using the most used daily deal sites including Groupon or Living Social for their campaigns in the near future.
Now people concentrate more on the considerable quantity of returns which they receive from their purchases over time. Hence, it is advisable to utilize social networking sites for long haul marketing goals rather than daily goals.
Top Sites for Social Media Campaigns
Marketers who use social media marketing for marketing will obviously carry out social media marketing campaigns (using social networking sites for promotion) for their products or services to attract targeted customers. The campaigns is going to be successful as long as the relevant site is popular one of the customers.
The study report indicates that marketers who spend more than 40 hours a week for social media marketing marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to people who spend six hours or less a week on social media marketing marketing. Also, around 92 percent of marketers who have five or more years of experience prefer LinkedIn than 70 percent of marketers having significantly less than five years of experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.
Around 67 percent of marketers are intending to increase campaigns through Twitter although it is just a slight decrease from 69 percent last year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging because so many suitable platform to perfect, which is the best one followed closely by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook at a greater rate of 67% than other platforms. In the event of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below is the pie chart showing usage statistics for every single platform pertaining to B2C and B2B marketers.
B2B marketers work with a more diverse array of platforms compared to B2C marketers. Both of them don’t completely utilize blogging and have minimal You Tube usage.
If you’re a B2B or B2C marketer, attempt to encourage blogs since they are regarded as the most used social media marketing platform. YouTube being the second largest internet search engine, you can enjoy the huge benefits it includes by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by using inexpensive YouTube videos.
As B2B marketers increasingly use LinkedIn, they have a chance to utilize SlideShare (owned by LinkedIn). This social media marketing entity can be utilized for generating leads for B2B organizations.
Fewer Check-ins Online
Depending on the research reports, there is a decrease in the use of geo-location services including Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations automatically online. The decline in most of these services indicates that individuals are now actually concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This can encourage people to check-in more.
If you’re still following a old technique for social media marketing marketing, then it is the full time to produce new strategies predicated on every one of these current trends. It is better to entrust this tedious task to a respected social media marketing marketing company that gives reliable social media marketing marketing services rather than try implementing the strategies in your own.