Compared, an online store can just only show buyers a visible representation – pictures, or at best, videos – of these products. A case study suggests that 58.19% of shoppers doubt the reliability of pictures showed in online stores. In addition, online buyers have to risk paying via the Internet, providing sensitive information regarding themselves such as for instance their name, address, telephone number, and charge card number. Many thoughts run through their minds, some of which are commonly these top five:
- Does this amazing site look shady?
- Who runs this amazing site?
- Could it be safe to pay through their website?
- Imagine if they run away with my money?
- If I let them have my email address, will I be spammed?
It Is A Must To Prove Your Reliability and Trustworthiness
The uniqueness of one’s products and the competitive prices that you offer only pose a solid draw to 34.53% of online shoppers. A significant 28.67% of them walk away even if you have probably the most unique products and the best prices, because they do not feel confident enough about your website or store. Of these folks, 73.58% will endeavour to search for similar items on your own competitors’websites.
Increasing Your Trustworthiness
Independent, third-party identity verification vendors work to boost your website’s trustworthiness, and subsequently increase sales for you. When buyers see that there is an actual company operating behind your website, and that you are willing to produce your contact information that’s verified with a trusted third-party, then this increases their confidence in you, and assures them that it’s safe to purchase from your own website. Compared to offline buyers, online buyers have significantly more options when they want to create a purchase. If they’ve any doubt of one’s website, then they will just visit your competitors, who’re just a few clicks away.
What Trust Seals Do for You
- Increases your website’s trustworthiness against other competitors
- Escalates the odds of a sale together with your prospect
- Builds confidence with those reading your pages and overlooking your products & services