Gift Certificates could be a great revenue producer during the season, your purchases will really increase around Birthdays and Holidays especially ahead of Christmas. It is a good idea to feature this gift certificate sale immediately after Thanksgiving.
December may be the busiest month of the year in the event that you effectively handle gift certificates. I’d like to inform you of a good promotion.
If you acquire the absolute minimum increment of a $100.00 in gift certificates between Thanksgiving and the very first of the year, you’ll get a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a good way to enhance your December sales. Some restrictions affect the Bonus Guest Certificates. The Bonus Guest Certificates are merely good from January 1st until March 31st and can not be redeemed for cash. This is made to drive your business on the very first 3 months of the year which are traditionally three slow months. This promotion brings business in during this slow time and it encourages and drives the sales of gift certificates during December and at the least $100.00 increases the transaction size. Those Customers who used to pay $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 which should be spent after the very first of the year and before March 31st.
You may think that this can be a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you will need to understand that ultimately 50% of the Guest Certificates do not get redeemed. The 16.66% discount amounts to no more than 8% because not most of these Guest Certificates get used 상품권 현금화. The sales results will be very impressive.
You can promote the sale of gift certificates through your newsletter and through posters tastefully done in the Restaurant and on your own website. If you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this may be $12,000 in purchases. If you can like a 10% return, it could be $120,000.
Putting a dedicated table in the entryway of the Restaurant will make it an easy way for your Guests to get the gift certificates and take the work from an already busy staff. The only real responsibility with this Employee would be to sell the gift certificates. This will be a great temptation for your Guests to get while they are visiting your Restaurant. You would put the gift certificates in a good gift envelope for the Customers, in line with the dominations they want (i.e. $20.00).
The important thing to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a dining table display sign like the one below, sales of gift certificates will soar during December.
One Restaurant location, after investing in the dedicated table, increased their Gift Certificate business by 37% for the very first year and then one more 6% the very next year. This is a huge big boost to gift certificate sales. This has also dramatically increased the sales for the very first quarter of the following year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was just about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates received in $20.00 amounts it means that you’d make five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only features a three month life. This can be a quite simple promotion and it works. By and large, individuals who choose the gift certificates are loyal Customers and it gives you the opportunity to “reward” their patronage. The “Bonus” Guest Gift Certificate is a different size and color than the regular Gift Certificate. Regular Gift Certificates may be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not have a preference, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations may be combined to help make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% aren’t redeemed, while only 50% of the Guest Certificates are redeemed and they have to be redeemed before 31st March the following year.
Gift certificates are the perfect solution for any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are always a delight to receive. If you’re unsure what to obtain for an individual but you know what restaurant they like then Gift Certificates is the way to go.